The SaskTel Saskatchewan Jazz Festival (2023-2024)
Graphic Designer & Marketing Coordinator Assistant
In 2023, I joined the SaskTel Saskatchewan Jazz Festival as a Graphic Designer. My role involved creating branded signage, developing a detailed site map, and updating the program guide. I also contributed to event logistics by filling out event planning forms and assisting with photography and hospitality during the festival.
In 2024, I was contracted to update previous design files, but thanks to additional funding, I transitioned into the role of Marketing Coordinator Assistant. This position allowed me to focus more on my field, where I created marketing collateral, including posters and social media content. I also took on video content creation, from filming to editing, along with photography throughout the festival.
Below are samples of my work, including designs and media created for the festival.
Brand Identity for Their Collective (September 2024)
The brand identity for Their Collective was developed to reflect the collective’s mission of educating allies and supporting the queer community through workshops, merchandise, and mental health resources. The scope included designing a cohesive visual identity, comprising a logo, color scheme, typography, and iconography, with the aim of creating a welcoming, inclusive, and empowering brand presence.
Logo Design: The logo centers around hands, symbolizing community, collaboration, and mutual support—key aspects of Their Collective’s values. These hands are arranged in a heart shape, representing the creation of safe spaces, trust, and accessibility for queer individuals. A nod to the progressive pride flag is included within the design, providing clarity and visibility to the audience the brand serves, reinforcing the collective’s dedication to queer advocacy.
